The Cabinet Secretary will be aware of the developments of the Choose Well campaign, which has been promoted jointly by a number of health boards, the ambulance trust, Welsh Government, trade unions and other organisations, as you know. The campaign encourages the public to stop and think before calling an ambulance for non-emergency or life-threatening conditions, or before turning up to A&E with relatively minor complaints and ailments. Instead, the public are encouraged to refer to pharmacists, GPs, NHS Direct and other alternative care pathways, thus freeing up ambulances to respond to red 1 calls and relieve pressure on A&E.

Does the Cabinet Secretary agree with me that this campaign has been a contributory factor in alleviating some of the pressures, but the marginal increase in the overall number of emergency calls being received by the ambulance service highlights the need for continued widespread support and publicity in the drive to educate the public on the appropriate use of emergency services?