Thanks. I’m grateful to be opening this debate today. We initiated this debate alongside other Members of the Assembly on a cross-party basis in the context of the BBC charter renewal process, seeking to put on the agenda the importance of our relations with the BBC in this new political term of the Assembly, and to show them that we are not going away and that we will be scrutinising not only them but all broadcast and media provision here in Wales in the near future.

It was interesting, doing the research for this debate, going back over some of the output that BBC Wales has provided to this country down the years. Some of you will know that, although BBC Wales was first established in 1964, in fact, the first broadcast in Wales was much earlier, in 1923, by a radio station called 5WA, which went on to become part of BBC programming. Some of the programmes we found would certainly jar today with our modern values. When we say that something is ‘of its time’, it can also mean that we have a vivid record of how people thought, talked and acted in a certain way in a certain period in Wales in the past. But that goes to the heart of today’s debate—that BBC Wales has a vital role to play in reflecting the lives, aspirations and challenges of the people of Wales. It is our belief that BBC Wales has, and must continue to play, a key role in ensuring that that continues.

There can be little doubt that BBC Wales has retreated from this role, not only in recent times but in many years. That much was admitted by Tony Hall in a speech that he gave some two years ago now in the National Assembly for Wales. The reason this motion came about was primarily so that we as Assembly Members could express our frustration at the lack of action that has been taken in the meantime to address the director general’s observations. In fact, he came to a committee of the last Assembly and said almost the same thing as he did two years ago—yes, there is a lack of portrayal, and, yes, we are going to sort it out. Well, my message today is that you do need to show that you are going to do that now. None of this is to denigrate what BBC Wales currently does, and I think that’s important to say. Some of its work in the past 10 years—‘Sherlock’, ‘Life on Mars’, ‘Ashes to Ashes’, ‘Being Human’—has been successful. But they are not about Wales, fundamentally, nor are they set in Wales. You’ll know this from ‘Doctor Who’. Of course, a show featuring a time-travelling alien as its central character couldn’t be expected to be confined to this side of Offa’s Dyke. But how many times have we sat there watching it and muttered, ‘That's not London; that's Roath’?

I think the senior management of BBC Wales does what it can, but the problem really is at the other end of the M4. We saw that only last week, I think, when the BBC announced that Wales would only have a voice on its board through a director of the nations and regions. This was their set-up before, and they've changed it back to that set-up. I would question whether this is a watering down of our influence on the BBC and whether we should have a non-executive director from Wales, as a public appointment is something that the Institute of Welsh Affairs has most recently raised in their report that we've had as Assembly Members today. As a new committee Chair for the communications committee—a committee with teeth, I hope it’ll be—we've already written to the BBC to ask them for details on this particular appointment and why they’ve made that decision without any consultation with Assembly Members or MPs or Governments, either on a UK level, as far as I understand, or on a Welsh Government level too.

So, is it really BBC Wales's distinctiveness that is in question here? And the question is, following on from that: what can we do about it here in Wales? The key to all of this must be accountability. As with our organisation, as with other non-governmental organisations and charities, they receive public funding, and therefore should be compelled to explain their decisions while mapping out their possible outcomes. Yesterday, as the last annual review of BBC Audience Council Wales was published, both Elan Closs Stephens, BBC national trustee for Wales, and Rhodri Talfan Davies, director of BBC Cymru Wales, said, and I quote, ‘There are significant challenges ahead, and one of these is to ensure that a far higher number of our stories are heard and seen on our screens in Wales, across the UK and beyond. Despite the financial limitations, this must be a priority for the next charter period.’

The role of the BBC in the life of the nation is crucial, and so it is only right and proper that we consider critically its work while defending it with vigour. Now, we must be determined and bold in our vision for its role in serving audiences in Wales in future. So, of course, as Assembly Members, we should welcome these comments as a statement of intent from BBC Wales, but words are not enough; we need to see action now from them. As Chair of the new Culture, Welsh Language and Communications Committee, I look forward to inviting both the national trustee and Wales director of the BBC to meet with Assembly Members and put some meat on the bones of what they have said. When they came to see us previously, they said that they would like to monitor outcomes and how the portrayal can be analysed and assessed, and I look forward to questioning them on that in future.

So, we need to be asking of them: how will the BBC go about this new task? Will it make itself more accountable to its audiences and to this Assembly? What will they do via the new charter? How will it set up its new governance arrangements? How will it measure their outcomes? Does it aim to react to the views and concerns of its audiences in a real and fundamental way? And how will BBC Wales ensure that its audiences are protected from any potential adverse decision making in London?

This week the BBC Audience Council Wales says, and I quote:

‘the BBC should be obliged to report to both the public in Wales and the National Assembly for Wales on an annual basis on the way in which all its services, both Network and BBC Cymru Wales, have fulfilled the BBC Public Purposes in Wales during the preceding year.’

This is something that I and other AMs have called for time and again for quite some time, and I'm sure we'll be doing it now in future. So, I'm hoping for a renewed focus from BBC Wales management and that this will lead to new innovations.

It has been suggested to me that there should be, potentially, something like a Welsh ‘The One Show’, or perhaps it could be an English equivalent of ‘Golwg 360’, because ‘Golwg 360’ has given us bespoke and unique news about Wales through the medium of Welsh. Both suggestions could increase audience participation in Welsh in public life.

This is a crucial time for BBC Wales to step up. There is no doubt in my mind that the preference for London-based newspapers in Wales over an indigenous media of questionable strength played a part in the referendum outcome. The result, as we can see, is that everyone who led us into this mess has deserted the sinking ship for the rest of us to patch up, bail out and keep sailing.