First Minister, many businesses in north Wales are dependent on tourism and have long been disadvantaged in north Wales, partly due to the failure to adequately advertise local attractions along the A55. It’s an ongoing problem experienced by local attractions—visitors get on the 55, stop at their destination, having no idea of the diverse activities off the 55 and which aren’t signposted. The opportunity to use the 55 as a means of generating income for local businesses is being missed. Could you explain to us please what you’re going to do to address this problem?