Hugely difficult: I’ve seen it in more than one individual in my family, and, once it’s diagnosed, it’s hopeless. That’s the usual way with pancreatic cancer at the moment—a 4 per cent survival rate. The difficulty is, of course, that the symptoms are quite general and non-specific, and can be symptoms of any number of conditions. That said, the cancer delivery plan does include the commitment to regular national awareness campaigns. Given the fact that pancreatic cancer is, it seems to me, not hugely unusual as a form of cancer, and given its deadly nature, we do need to work with the medical profession in order to assist not just patients, but GPs as well, in terms of them being able to identify the cancer as quickly as possible, difficult though that is.