Part of the debate – in the Senedd at 4:43 pm on 22 November 2016.
Can I thank Adam Price for his questions and say, yes, I would be very open to the prospect of Wales hosting a world expo, and I’ve asked officials to look at the potential of this in future years? Unfortunately, I didn’t see the site of the Osaka world expo. For the most part, my trip consisted of travelling from one office base to another, but I did catch sight of what was an incredible castle in Osaka, and for that one moment I did feel very much at home.
In terms of the work that we’re doing, I’m actually doing some work in mapping growth goods and service areas against the growing markets for the Welsh economy, so that we can identify which products and which services are most likely to grow post Brexit in each of our respective key markets. Some work has already been carried out by UK Government, which they’ve shared with us, in identifying both threats and opportunities in terms of international trade. We’re now working alongside that to identify the markets and the goods and services that are most likely to reap the biggest rewards in terms of growth.
I know that the Member has raised in the past the question of whether there should be a specific body to promote exports. My concern at this moment in time is that we have to ensure that there is close alignment between brand Wales, exporting support, and also the operations right across Welsh Government offices abroad. At the moment, I think we’ve got a very good story to tell about the way that Wales is being promoted as a place, as a destination, not just for tourists, but for investment and how it’s being promoted to the outside world as a place of quality for goods and services to be produced.
I would be hesitant about departing from what we have created at the moment—an aligned structure where we have Business Wales offering advice and guidance to businesses, working with Welsh Government officials in terms of opportunities that there are for exporting and identifying new markets, and then, thirdly, working with Visit Wales in the promotion of brand Wales. I am conscious of the need to make sure that we have alignment and consistency. At this moment in time, I’d be very, very reticent about moving away from what is an operation that works well to one that, perhaps, could not have a clear, strong brand in its initial years.