I agree. The advertising potential or the advertising equivalent for major events is huge. We know that when we host major events, such as rugby, such as the Ashes, the focus of the world coming on Cardiff, and on Wales, is immense. And, for an area such as the Valleys, it would be incredibly valuable to have a regular raft of major events taking place there, promoting it, not just as an attractive place to visit, but an attractive place in which to work and live.