This has been looked at in the past as to whether there’s a need for a brand for Welsh produce, or whether it’s better approached through having a strong brand recognition for individual products, Welsh lamb being one of those products. These days, most food producers, for example, do label their products as Welsh. That is seen as a great advantage to them; for some less so, but certainly it’s much more prevalent than it was 15, 16 years ago, and people are far more likely now to buy Welsh products. I remember, at the time of the foot and mouth crisis, that at that time one of the big supermarkets didn’t label anything as Welsh. Everything was generic in every single store. That has long changed, and things are the better for it.

The domestic market in Wales is important, but it’s a small market, and that’s why, of course, we continue to make sure that we have an emphasis on exports, and having Welsh-branded products going to export. When we look at Welsh food, the one thing we must avoid is the Norwegian situation, where there is a tariff on food. They were saying to me that the tariffs are so detailed that there is one tariff for smoked salmon and another tariff for fresh salmon, which gives you an idea—he will know this anyway—of how complicated trading negotiations actually are. But, for Norway, they do have tariffs imposed on their agricultural produce going into the European market. The very last thing we need is to see the same thing happen to Wales.