Part of 2. 1. Questions to the Cabinet Secretary for Economy and Infrastructure – in the Senedd at 1:58 pm on 25 January 2017.
That’s encouraging to hear. Faith tourism sites, such as Neath Abbey, and other Cistercian Way heritage, should be a huge draw for visitors, both domestic and from abroad, and particularly from the USA. Last year, you launched the faith tourism action plan to develop faith tourism as part of that wider visitor offer. How are you measuring its success, and can you say yet that it is persuading visitors to stay longer and spend more, both on and off-site?