<p>The Role of Faith Tourism</p>

Part of 2. 1. Questions to the Cabinet Secretary for Economy and Infrastructure – in the Senedd at 2:00 pm on 25 January 2017.

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Photo of Ken Skates Ken Skates Labour 2:00, 25 January 2017

Yes, we already do that with the faith tourism section of the Visit Wales website. I think it’s important that we don’t see an overabundance of websites and web pages dedicated to what essentially are the same subjects, and that instead we are able to direct visitors who are looking to learn more about faith tourism to key portals. For that purpose, I am going to encourage the Member to, in turn, encourage his constituents to make sure that anybody who creates a website dedicated to a single or multiple heritage centre or a heritage visitor attraction directs people to the Visit Wales website, where they can learn more not just about what is in that very localised area, but right across Wales. We’ve been able to develop, through Cadw, a pan-Wales heritage interpretation plan—the first of its type in Europe—and that demonstrates how we are committed to capturing the essence of a Wales-wide cultural offer and promoting it across the globe. In terms of the outcomes—and the Member mentions the need to promote our sites better right across the globe—in terms of international visitors, it was a record year last year and one of the key factors that has attracted visitors to Wales is faith tourism sites. I’m convinced that, during the Year of Legends, that will remain so.