I’m going to apologise in advance for using an expletive in answering the Member’s question. We do, where possible, influence productions so that they are not just filmed in Wales but also set in Wales. An example is ‘The Bastard Executioner’, which producers originally intended to be set in England, but which, after discussions with Welsh Government, was set instead in Wales. I think it would be worth my while to write to Members detailing the criteria that must be met in attracting investment from Welsh Government, because it does include specific requirements.

For example, it requires one or more of the following: exposure of as broad a range of images of Wales as possible; the telling of indigenous stories simultaneously in English and Welsh, which has proven to be hugely successful in productions such as ‘Hinterland’; and the exposure of the image of Wales to a wide international audience. But I’ll write to Members with full details of the criteria.

I think it is impressive that the Welsh creative industries have grown at a pace faster than any other region in the UK outside of London. This shows that there is a huge appetite to film in Wales. But, it also demonstrates the quality, I think, of the crews that we now have in Wales, particularly along the M4 corridor, which is proving to be one of the most magnetic filming hubs anywhere in Europe at present.