Can I thank the Member for her question and also for the very keen interest that she’s shown, since her election to this Chamber, in the creative industries? Every single production that’s funded by the Wales Screen fund is required to pass a culture test. It goes beyond the culture test criteria designed by the Department for Culture, Media and Sport, because it also has Welsh-specific criteria designed to promote Wales and Welsh talent. I think that’s adding to the value of the Wales offer to film and television producers around the globe. Wales Screen works very successfully to attract productions to film in Wales, showcasing our incredible landscapes, which incidentally are the No. 1 factor for tourists to come to Wales, and also our cityscapes, to international audiences.

The Member may be interested to know that Wales Screen officials also market what can be had and what can be achieved in Wales to an international audience through direct contact with producers in the United States and in other key areas of the world, such as Cannes. We also host inward visits from top industry executives to market the benefits of making television and film in Wales. We also, on a very relentless basis, as shown through the recent promotion of the showreel, raise awareness of Wales as a great place in which to film.