4. 4. Statement: The Champions League Final

Part of the debate – in the Senedd at 3:38 pm on 2 May 2017.

Alert me about debates like this

Photo of Ken Skates Ken Skates Labour 3:38, 2 May 2017

Can I thank the Member for his enthusiasm as well? I share his excitement—I was in Portmeirion on Sunday, and saw the Champions League roadshow attracting a huge number of young people to the mobile unit that they had, and, again, promoting Cardiff, ensuring that the event is relevant to all parts of Wales.

And, in terms of previous Champions League finals, I’d agree—the places that they are hosted at become recognised worldwide—not just within Europe, but worldwide—and are remembered very fondly for the legendary matches that take place. Istanbul is one that stands out for me personally. I had two brothers who travelled, through various means—by plane, train and automobile—to Istanbul. But they will remember it fondly for the rest of their lives, and so will I, even though I’m not a Liverpool fan—they are, but I’m not. My team is yet to reach a Champions League final, and, sadly, won’t be at this year’s one either. But it is something that catches the imagination and enthusiasm of people, young and old. And I think it’s something that we can be very proud of, right across Wales. I also hope that Gareth Bale will be fit enough, and be part of a team that will make it through the semi-finals and into the final, and that we’ll be able to welcome him to his home city.

In terms of the promotion of this event, this is something that Russell George picked up on, but I’d just like to add as well that in terms of social media activity, this will offer an unparalleled event opportunity to promote Wales as an attractive place to visit, and to live in and to invest in. We’ve already seen, in terms of the Visit Wales website, a considerable increase in the number of unique users, from something in the region of 2 million three years ago to 5 million. We’ve set new and ambitious targets for driving that figure still further, and it’s events such as the Champions League final that are able to attract more people to our websites, generate more interest in our Twitter feeds and our Facebook pages. I expect, as a result of that, with the high-quality content that we’re making available to stakeholders, a greater degree of interest in Wales as a holiday destination and an investment place to stem from the Champions League final. We’ve been hosting as well, and we will continue to host, familiarity trips for key influencers within the media. And I would agree with the Member that the Football Association of Wales has done outstanding work in leading a team Wales effort this year, and in recent years, indeed, in the lead-up to the Euros.

The legacy pitch I think is something that Cardiff should be very excited by and proud of. It’s a decision for the local authority and for local councils as to how they maintain and pay for the costs of maintenance of key community facilities, but the Welsh Government is assisting in this regard by setting within the programme for government the establishment of a challenge fund. This is specifically for those community groups and organisations that can benefit community sport and arts activities. I think this particular facility could be a prime recipient of the challenge fund investment.

I’d agree as well that first impressions count, and Cardiff council are on the steering group. It’s recognised that the city must look not just clean and tidy, but vibrant as well with plenty of banners, bright colours—tasteful colours as well—that convey Cardiff in the way that it wants to be seen around the world as a place rich in culture that is welcoming of all people. But it’s not just Cardiff council that are responsible for ensuring that Cardiff and the region around our capital are clean and tidy. We take responsibility for the trunk roads, and so we’re ensuring that the trunk road network is kept clean and tidy, but also I know that Network Rail have additional teams of their orange armies available to make sure that litter is picked up from tracksides from here through to Bristol, Birmingham and London, ensuring that those first impressions really are the best that we could hope for.

In terms of benefiting the wider community, in particular the Valleys communities, I think the opening of platform 8 at Cardiff Central was crucially important in ensuring that we can attract people into the capital quicker and on services that are more reliable, but the £300 million Cardiff area signalling project I think has also improved resilience and ensured that people can access the Champions League final with a greater degree of confidence this year than potentially happened in previous years. I do think we need to use this event, as we’ve used other major events, as huge opportunities to excite and inspire people to become more physically active, and I do hope that as a result of the work that we are doing, and the FAW are doing as well with schools and with other education and training providers, and with places of work, that we will see more people become more physically active more of the time.