Can I thank the Member for his contribution and welcome his support for the Champions League final? It is an event that I believe has support right across this Chamber, and one that I know many Members are keen to watch and may even participate in, because there will be thousands of opportunities to volunteer, and even if you’re not volunteering, just being in the city. If you represent a Cardiff constituency, to welcome hundreds of thousands of visitors will be something that I know the Welsh Government and our partners would very much appreciate.

The economic benefits of this event are enormous. I’ve already outlined the immediate economic impact of £45 million for local economy, but we also estimate that, as of the middle of March, the advertising equivalent value of the event coming to Cardiff amounts to something in the region of £15 million just within Europe. On a global scale, I cannot imagine how much this event has generated in terms of advertising equivalent exposure, but let’s say that it’s far beyond any other single day’s event that we could hope to host in Wales. And I’m confident that, by the time the Champions League final arrives, the advertising equivalent benefit of this event will amount to way in excess of £20 million within Europe. We’ve also had a huge reach in terms of the #RoadToCardiff hashtag. We believe that, as of the start of March, that hashtag had reached more than 25 million users worldwide. This is something that money alone cannot buy. This can only take place—this can only be appreciated and realised in a positive sense—through the hosting of major events.

The first time I ever visited Cardiff was to see the Pope in, I think it was, 1980 or 1981. Even that event was not as big as what this event will be for Cardiff. This is monumentally big, and we look forward to hosting those two final teams, but we also look forward to hosting hundreds of thousands of visitors to Cardiff.