Since 2005, my local authority has indeed been very proactive in ensuring the introduction of no-cold-calling zones. In fact, I was the cabinet member introducing them at the time. A joint initiative with North Wales Police and Conwy trading standards has now established over 1,300 zones, including the entire community of Trefriw. Your Government, as you say, has made several thousands of pounds available for this initiative, however 10 local authorities just haven’t bothered taking up the funding.

Ninety-three per cent of people in a survey are not wanting doorstep sellers; 60 per cent have received uninvited visits from contractors, with 25 per cent experiencing repeat calls. So, what steps—I’ll repeat—is your Government taking to ensure no-cold-calling zones are robustly implemented across the whole of Wales in order to protect our most vulnerable and those living alone from what are often bogus callers and cowboy contractors?