On 9 July, I had the pleasure, with many others, of watching Bryan Adams at Eirias Park in Colwyn Bay who was, of course, preceded the night before by Little Mix, and I’m looking forward, as you may be, on 4 to 6 August, to one of the highlights of my year, which is the Mold Blues and Soul festival—absolutely wonderful: great music, great local ale, great food, and, hopefully, fantastic weather, fingers crossed. Recognising that research and practice show that major popular music events are a fantastic way of stimulating the visitor economy in north Wales, what role is or could the Welsh Government play in helping to promote that within the wider regional offer?