I’d like to welcome the publication of this delivery plan, and I’m sure that we can all welcome any commitment to continue to try to reduce the smoking rates, and especially those steps to try to prevent people from starting smoking in the first instance, because I do believe that that is the most significant element of the battle to reduce smoking rates in the long term.

If I can look specifically at some points that arise in step 2 in this new strategy—it talks about looking at the use of technology, for example, social media, in steps taken to prevent smoking amongst the young, and also looks at international evidence with regard to targeting younger people and people who are at risk of starting smoking. In both examples there, it is talking about starting this work by April or March of next year. I wonder whether the Minister would agree with me that there’s no time to waste here and that those kinds of steps should perhaps already be being taken.

In terms of this new brand, ‘choose smoke-free’, I look forward to seeing whether that does reach its aim. I hope that it very much does that. I wonder how much funding—. Are there any details about how much funding will be available to market that scheme and the new steps that are part of that strategy?

I was also eager to make the point about smoking rates amongst those who have mental health issues. I understand that 36 per cent of people who have mental health issues smoke, as compared to 19 per cent of the general population. The evidence shows that smoking cessation can be a very effective part of treatment for those conditions. So, even though the Minister has made comments on this already, I would encourage the Government to do more work in that particular area.

Finally, targets. I welcome the comments that the Minister made in response to Angela Burns’s questions with regard to her willingness to look at adapting and strengthening the long-term targets for the reduction of smoking rates. She mentioned this target that Cancer Research UK has of aiming for 5 per cent of the population by the year 2035. Has the Minister considered already, even though she’ll be looking at this further, whether this could be a target that she would be willing to adopt, because it is a target that Cancer Research UK certainly hopes that we can consider as a realistic one, and an ambitious one? And that other target then of treating 5 per cent or offering services for 5 per cent of those who do smoke, whilst we reach less than 3 per cent at the moment—by when is the Government confident that it can hit that target?