I didn’t say that people on low incomes buy more alcohol; I said the opposite actually—that people on low incomes buy less alcohol overall than people on higher incomes, but more of the alcohol that they do drink is cheaper brands, not more expensive brands, so it’s going to have a disproportionately tough effect upon people on low incomes.

The Centre for Economics and Business Research said in 2009 that there’s substantial evidence, overall, that heavier drinkers are least responsive to price changes. So, the problem alcohol drinkers are the ones who’re least likely to respond to the measures that are now being proposed. What’s going to happen here is that the real problem drinkers will carry on drinking, and perhaps they’ll have less money to spend on things like food. So, in other dietary respects, their health is going to suffer. This will have no positive impact whatsoever. The only people who are really going to benefit from this are the supermarkets, because this is not a tax that is being imposed—it will just raise the price of a cheap product, and that will produce extra profits for the supermarkets. It certainly won’t produce extra profits for pubs.