I don’t follow that logic. The same logic applies to cigarettes. He could stand up and he could say, ‘Well, it penalises the occasional smoker, and so the duty on tobacco should be reduced.’ The two things have the same kind of effect. Look, for me, it’s hugely important that, as a society, we don’t have alcohol being sold below cost price—and it happens in some of the offers we see in supermarkets—and we don’t have people being encouraged to buy more alcohol than they otherwise would want to buy. That encourages people who would otherwise be quite moderate drinkers to drink more than is good for them, and that is something that we’re keen to avoid.

As it happens, as a side effect, it also enables pubs to be able to compete on a level playing field with the supermarkets that have driven so many pubs out of business. Don’t talk to me, talk to publicans and they will tell you this. The difference in price, proportionally, between supermarket alcohol now and alcohol in pubs is far, far greater than ever it was before. We need to make sure that people have a place to go in villages where they live, through pubs, for example. This is not what the intention of the legislation is—the intention is that it’s legislation that deals with health. But there are, of course, wider effects that are identified.