Part of 1. Questions to the First Minister – in the Senedd at 2:07 pm on 21 November 2017.
Could I say, first of all, that we're not waiting to see what happens with Brexit in terms of developing, as he would describe it, international policy? One of the things we know we need to do is to increase our staff presence abroad, working with the UK Government to ensure that we can work with them, but I know that we will need to increase our presence in different countries around the world. That work is ongoing, and I hope to be in a position to make an announcement about that in the very near future.
He mentions particularly the Anholt-GfK open nation brands index. We have taken part in that survey in the past. It's expensive. The question for us was, 'What does it deliver for us?' It wasn't clear what it delivered for what it cost us, but what I'll do is I'll write to the Member with more details, just to inform him of the reasoning behind that decision and in order for him to understand why that decision was taken and whether there's scope to look at rejoining the index at some point in the future.