Thank you very much for that question. You're absolutely right that it is a bold move for a major retailer like Iceland, and hopefully that will also stimulate others within the sector to actually take their lead as well. I think that's when we do have some healthy competition in terms of actually ticking the boxes, and, actually, you can see a shift in people being more aware of the packaging and what they're buying.

In terms of our Towards Zero Waste strategy, there is a plan to refresh that later this year as we increase our targets and our ambitions in terms of how we look into practice. Hopefully, the extended producer responsibility study and the work we're doing with WRAP will all feed into a part of that.