8. Debate: The Thurley Review of Amgueddfa Cymru

Part of the debate – in the Senedd at 5:43 pm on 23 January 2018.

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Photo of Gareth Bennett Gareth Bennett UKIP 5:43, 23 January 2018

No, not that. The maritime museum, as was, is now called the National Waterfront Museum. Before long, we will have the Big Pit National Coal Museum changing its name into the 'National Industry Museum' or some similarly anodyne title. I sometimes wonder who dreams these name changes up. Every time you change a name, you will lose potential customers because you are changing a well-known brand. I think there is a strong commercial case for sticking with the name that is already familiar to many people. However, I can see that I'm no expert in this field. [Interruption.] Yes, I do. These kinds of decisions certainly, though, should fall under the oversight of somebody like a commercial director. I see that the Thurley review is calling for Amgueddfa Cymru to bring in a commercial director, and I would strongly endorse that call. Diolch yn fawr iawn.