Part of 1. Questions to the Cabinet Secretary for Energy, Planning and Rural Affairs – in the Senedd at 1:54 pm on 21 March 2018.
Thank you. I was reading some statistics last week that said that over 50 per cent, now, of Welsh people would prefer to buy Welsh food and drink, and do so. So, again, I think we are making a big impact there. It's very important that, going forward, we ensure that people—and I think that Simon Thomas raised this yesterday in the legislation that we are taking through—it's very important that food is badged as Welsh. On Monday, I met the Secretary of State for Wales and made it very clear to him that I didn't want to see Welsh produce consumed in British or any other labelling. I think it's very important that we have that specific Welsh labelling, because it does carry with it great kudos. It is one of our most important manufacturing sectors, and I think that what it does is connect agriculture with consumers right across Wales. It's an area where our profile is really growing. I think people are taking a much greater interest in what they eat and drink, where it comes from and how it's produced. I do think that we are ahead of the game right across the UK.
I think you make a very important point about Hybu Cig Cymru. I've given them additional funding to make sure that they can run an enhanced export programme. As we come out of the EU, that is one of the opportunities that we need to look for. You'll be aware of several trade missions and trade development visits that are ongoing to make sure that we are out there selling Wales.