Thank you for that answer. I'm hoping—in response to the last part of what you said there—that when you're talking about tourism businesses, it's not just about accommodation, but about small heritage owners as well, because obviously the combined offer of good accommodation and interesting heritage should actually be an advantage to Wales.

Just to finish on that theme of income generation, if I can put it like that, or business opportunities, the prestigious UK Museum of the Year award shortlist was published earlier this week, and the winner of that prize will receive £100,000, which is a substantial contribution to any museum's business plan, particularly those smaller or specialist museums that have actually won the award from time to time in the past. The prize has only ever been won once by a Welsh museum, 13 years ago. Why do you think that is?