It is entirely appropriate that you criticise Trago Mills for their insulting comments on the Welsh language, but we must bear in mind that what this is in reality is the latest example of a broader problem, and concrete evidence that to believe that we can get fair play for the Welsh language in the private sector without legislation, and by relying on good will, is simply foolish. You're very happy to criticise the record of companies such as Sports Direct, GWR and now Trago Mills on the Welsh language, but are far less willing to take action.

In the autumn, this cross-party Assembly agreed that action is required to extend Welsh language standards to the private sector. How, therefore, do you intend to deliver the will of this Assembly given this further proof that we need to place a fundamental duty in law so that large businesses respect the Welsh language?