Thank you for that response, Minister. You'll be aware that the bilingual signage was actually only one aspect of the comments that were reported last week, but I want to deal specifically with the language issue because it is a fact that Merthyr Tydfil has one of the lowest levels of identified Welsh speakers in Wales. I want to see that change and I've been supportive of Welsh language services and learning opportunities that are provided in Merthyr, most notably at Canolfan Soar that you visited with me only recently.

Despite the relatively low level of Welsh speakers, I've received representations from a number of constituents who were offended by the reported comments. And I understand that anger, because whether people speak Welsh or not, many value the language and know how important it is to normalise its use in everyday situations and activities, and, as a Welsh learner myself, I can vouch for the value of that. And, indeed, I see nurturing and developing the use of the Welsh language and fostering more positive attitudes towards it as an important responsibility for all of us.

Trago Mills is an important new business in my constituency and it's providing many valuable jobs, and I want to develop good working relations with them. So, would you agree with me that a more enlightened business practice that might in fact draw more people to support the business, rather than drive them to protest against it, which we're going to be seeing this weekend, would be for them to recognise the status of both languages and to embrace that fact?