Leader of the house, you'll be aware of the recent British Council research comparing the soft power of sub-national countries and regions, and examining how they can build their international profile. There was a meeting here involving Rhun ap Iorwerth recently. The research looked at the people, brands, political values, culture and sport of Wales, Scotland and Northern Ireland and seven other broadly comparable regions and countries. In terms of overall results, Scotland come second after Québec, with Wales in sixth place.

Now, clearly, perception and branding are important to our tourism sector in terms of attracting international visitors. Last year, all nations within the UK experienced increases in the volume of international trips, but Scotland and London performed particularly strongly. Whilst the number of trips to Wales also increased, spend in Wales during the same period decreased by 8 per cent, in contrast to spend growth across the rest of the United Kingdom of some 11 per cent. So, despite Welsh Government efforts, it is clear that more can be done to grow Wales's profile and international visitor numbers, and therefore, I would be grateful if the Minister for tourism were to bring forward a statement on the work that is going on in this field, his response to the British Council report, which identifies potential challenges and opportunities, and also to set out his vision of how he sees the international tourism strategy developing over future years.