Yes, I think it’s an excellent example. I had the privilege of being there when the first bulldozer arrived on site, with the Member himself, and we had one of those delightful photographs, Llywydd, where we're all wearing unsuitable personal protective equipment for the purposes of the photograph. The Member, I'm sure, looked lovely in it; it's not a good look for myself. [Laughter.] It’s been a phenomenal success since then. At that point in time there was an eyesore in the middle of the town, and it was a very poor-looking centre. But now, it’s completely different. I think that that's absolutely right.

And the Member's right to say that this is largely because we've had a targeted regeneration investment programme, which commenced earlier this year—a £100 million capital investment programme running for three years to support regionally prioritised regeneration projects such as this. Pontypridd is identified as a regional priority area, and officials are working very closely with the local authority on a number of projects. So, I think that collaborative approach is essential to understand the place, if you like, because one size certainly doesn't fit all, and you can see that in Pontypridd and other areas that have been successful.

I'm very fond myself of the BID initiative—Swansea was one of the first business improvement districts. It's been very successful in pulling small businesses together across the piece, and they're to be recommended for town centres that don't yet have them.

We've got a town centre loans fund of £27.595 million currently supporting town centre regeneration in 17 different areas of Wales. Rhondda Cynon Taf has got £1.8 million from the fund for the towns of Pontypridd and Aberdare. And we’re also supporting investment in public libraries via the museums, archives and libraries division’s capital programme. RCT got a transformation fund grant, for example, for the new Taff Vale library in Pontypridd.

What’s nice about that is that it’s a mixed development. So, you have some office buildings there, you've got some regeneration, you've got a nice feeling of buzz around the city, you've got some public services, you've got a nice feeling of life coming back into the town centre. So, I think the Member’s absolutely right: it is a very good project to show what can happen when you take into account the particular character with a place-based approach.