I appreciate that you fully understand the importance of breastfeeding for the long-term health of both mother and baby from your previous answers, but we are starting from a low base, are we not, as 71 per cent of mothers in Wales initiate breastfeeding compared to 83 per cent in England. And we know that only 1 per cent of mothers breastfeed exclusively for six months in Wales. And I think what I wanted to explore with you now are really the social barriers to women breastfeeding, because it isn't just about ensuring that they have the best professional support; it is about ensuring that they get the support from their families and from the wider community.

I do recall vividly the research that was presented in the Assembly a couple of years ago from Cardiff University who'd done research in a Newport Communities First area about the resistance from both family members and also from the public when people were endeavouring to breastfeed in a cafe or a restaurant. And I am delighted to see that Newport has now got the Newport Breastfeeding Welcome premises scheme, which tackles this issue of ensuring that people understand that this is a perfectly normal activity. So, I wonder if you could tell us, since that was launched a year ago, what success it's had, if there's any sign of improvement in breastfeeding rates in Newport, and whether there are any plans to roll that scheme out across Wales so that we can ensure that all premises serving food are welcoming to breastfeeders.