Promoting Tourism

Part of 1. Questions to the First Minister – in the Senedd at 2:18 pm on 19 March 2019.

Alert me about debates like this

Photo of Mark Drakeford Mark Drakeford Labour 2:18, 19 March 2019

I thank the Member for that. I agree with him that fantastic efforts are made by tourism operators in north Wales to promote the area and to make it an attractive destination to visitors from the rest of the United Kingdom, but also from the rest of the world. We've talked already this afternoon, Llywydd, about Japan, and when Wales is in Japan for the Rugby World Cup it will be a major opportunity for us to showcase Wales as a destination for visitors from that part of the world, and north Wales operators particularly have already worked very hard to increase the number of visitors from Japan visiting north Wales. In fact, 27 of the top 30 Japanese tour operators now include north Wales on their UK itineraries, and that is a tribute to the work that has gone on in the region to promote it as a destination. We will continue to work through the regional tourism forum from north Wales to make sure that the work that is done by Visit Wales to promote the whole of our nation fully reflects the needs of north Wales and goes on making it such a successful destination for visitors in the United Kingdom and the rest of the world.