Part of 2. Questions to the Minister for International Relations and Welsh Language – in the Senedd at 2:28 pm on 22 May 2019.
Thank you. I think you're absolutely right that we need to raise the profile of Wales internationally. What is clear is that we are recognised in different markets very differently—so, areas where there is a big rugby tradition, we're pretty well known, but there are other areas and parts of the world where we have very little in terms of common historic background, and those are the areas that are much more difficult to access, which is why, I think, we do need to go back to diaspora. But also I think we do need to recognise we will not be able to do everything with a limited budget. So, part of what we do need to do in the international strategy is to recognise that we will need to focus and we can't do it all. Of course, we do have those 20 offices around the world at the moment. We need them to make sure that they are delivering in raising that profile, in landing inward investment, and, of course, they are currently, the vast majority of them, co-located with the FCO.
In terms of major events, yes, this is an opportunity always for us to get global attention onto our small nation. That has worked spectacularly well in terms of football in the past. Of course, if we want to attract these events, then there is a budget that goes with that. The Commonwealth Games is a pretty significant budget, so we do need to look at the restrictions we have in this age of austerity, but, of course, we shouldn't lack ambition. In the meantime, I think we've got to make sure that we take every opportunity—for example, in things like the Rugby World Cup in Japan—to really use that as a platform for us to bounce off and to really make sure that we are recognised globally, not just for sport, but also using that as an opportunity to increase inward investment.