Earlier in the question session, people were highlighting the Rugby World Cup in Japan and the long-established trade links that we have with Japan, Minister. What benchmarks have you set for success with the various missions that will be going out on the back of the world cup to Japan? Rather than just measuring it in cups of coffee and Welsh cakes drunk, it is important that we can measure true success when the world cup finishes, and that the profile of Wales and the penetration of the Japanese market is far greater than when the world cup began.