Can I say I share his love for Offa's Dyke? I have completed the walk, though that was, I'm afraid, over 40 years ago now. This year, I walked in Gower, which was as beautiful. Minister, one way in which we can certainly harness international tourist appeal is to make Wales the sustainable capital of tourism in the UK and indeed in Europe. For example, more and more environmentally savvy tourists are seeking out green tourist destinations. A recent survey found that 64 per cent of respondents consider environmental issues when booking their trip, and 82 per cent were willing to pay more for green services and products. Global travel societies like National Geographic now use environmental sustainability as a key criterion in their destination rating. So, I really think if we want to take a step forward and be really, really competitive, this is an area where we could see a very great increase in our offer, and it fits in with our general strategies—the Well-being of Future Generations (Wales) Act 2015, for instance. Do you agree with me that Wales is well placed to lead on this agenda and that that needs to now be a central part of our new strategy?