Well, I think we're all getting very excited, aren't we, about the world cup? This is a huge opportunity, I think, for us as a Welsh nation to really publicise ourselves on the world stage. I know that already we've sent a food and drinks mission out and there's already been a response and we've got some contracts already as a result of that. We do have a trade mission. We have 17 companies participating in that mission. There are very clear targets in terms of our expectations. We would like to see an increase in exports as a result of that, but it's not just about business; it's about raising our profile. You'll be aware that we have a 9 ft dome that is going to be placed right in the centre of Japan, which is going to be the centrepiece of our promotional activity. This is about really raising Wales's profile internationally. Obviously, food and drink is going to be a key part of that. Tourism: seeing an increase in the number of tourists would also be a key part of what we're expecting as a return.