I haven't had a specific request for funding from HCC just in relation to that, but you'll be aware we gave HCC—I think it was over £2 million to help in promoting our red meat sector, and, in fact, HCC have been out in Japan as part of the trade mission doing just that. But I think you make a very important point, and I'm questioned a lot about red meat and people's eating habits, and I think it's about a balance. But what I would say to people is, if they want to eat sustainably, the best thing to do is to support our local farmers and food producers.