Thank you very much, Llywydd. It is particularly appropriate, in my view, that I am making this statement at this particular time. It has never been more appropriate to celebrate our culture, the unique nature and identity of Wales, our landscape and the incredible adventures that are to be had here, or, indeed, to invite people to the nation that we all consider to be particularly beautiful.

I'm, therefore, very proud of what has been done over the past five years to develop tourism in Wales. I hope that Assembly Members are, as I know most of the industry are, enthusiastic about the strong, distinctive and unique Welsh brand that we have developed and is at the heart of everything we do. But not only has this brand been used to attract visitors, it has been used too by my fellow Ministers to promote Wales internationally, to showcase the wonderful food and drink of Wales, and even to recruit to our health service.