Well, that’s the etymology of the word. Now, I'm not responsible for what the UK Government does to promote what they describe as 'Great Britain' or for their historic misunderstanding as to the meaning of that phrase. But I will say this: it is clear to me that we need a better understanding of the nature of the UK as a multi-nation state in all material published for this unit of the British isles and Northern Ireland. Indeed, the materials for this are clearly available, if one understands the history, and if we can convey that history as an invitation to come to a diverse state in terms of its nations. And that is what’s crucial to us in our promotion work. That is maintained in our relationship. We do have a relationship between Visit Wales and VisitBritain, and we do have representation on UK tourism, but our intention always is that we promote Wales as a nation and as a unique nation.

I also appreciate the understanding of the importance of not being overly dependant on tourism in our economy. But having said that, the important thing is to promote different places that will appeal to different kinds of visitors, including those visitors coming from other parts of the UK and the people of Wales who want to visit areas of their own nation. I haven’t been able to come up with a good enough phrase for my own liking to translate ‘staycation’ into Welsh, but I would give a small prize, not a huge prize, to anyone who can come up with a Welsh term for ‘staycation’, because those two things, as was said earlier—the international market and also those people who choose to holiday in their own country—are just as important to us. Therefore, promoting Wales as Wales and as a unique nation within the UK is central to everything that Visit Wales does because that is our most valuable unique selling point.