6. 90-second Statements

Part of the debate – in the Senedd at 3:24 pm on 6 November 2019.

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Photo of Vikki Howells Vikki Howells Labour 3:24, 6 November 2019

Diolch, Dirprwy Lywydd. This is a 90-second statement about an ordinary teddy bear—an ordinary teddy bear thrown away, brought to life by a spotty man and given special powers by mother nature. Yes, this is a 90-second statement about SuperTed. SuperTed, the very first commission from S4C, first appeared on Welsh tv on 1 November 1982, so this month marks his thirty-seventh anniversary. An English language cartoon featuring the anthropomorphic action hero was broadcast the following year, which, from 4 October 1984, aired to the whole of the UK.

This terrific teddy was charged with taking the S4C logo worldwide. Indeed, the series was sold to over 70 countries. He was the first outside production ever bought by the Walt Disney Company, his heroics distributed on video and broadcast to the then brand-new Disney Channel.

SuperTed was the true Welsh tv star of the 1980s. The brave bear was the creation of Welsh writer and animator Mike Young. Famously, the charismatic character was created by Mike to help his son overcome his fear of darkness. Over 100 SuperTed books were published, which sold over 200,000 copies in the UK alone. He starred in educational programming. Who remembers Super Safe with SuperTed, the road-safety animation set in Cardiff? SuperTed appeared on stage, on children's vitamins, and he was even the first shirt sponsor for Cardiff City Football Club. What a legacy. Pen-blwydd hapus.