Absolutely, and this is not a problem that is confined to the Member's constituency. We can point to town centres right across the UK and beyond, where there are struggles because of changing consumer behaviours. And it's absolutely right now that we focus not just on retail as a process of an exchange of goods and money, but retail as an experience, and some of the most successful town centres and high streets are ones where there is a vibrant atmosphere, where there are activities taking place on a very regular basis, where we don't just have retail, but a very strong mix in terms of the businesses that operate there.

The 'town centre first' initiative that I mentioned in answer to Russell George is being led by Hannah Blythyn, who is here right now. I will ask Hannah to provide more detail to Members regarding this particular initiative.FootnoteLink It does include the development of more business improvement districts, because I think it's absolutely vital that businesses own responsibility as well for improving the vibrancy of the high street. What I've been able to appreciate is that those towns that are most resilient in the face of on-line purchasing are those that offer a good number of activities like Christmas fairs and so forth, and in my own constituency, those town centres and village centres as well that are thriving in the face of challenge are those that bring people in for various activities on a week-by-week basis.

I think it's also important to say that whilst we all wish to support Small Business Saturday this Saturday, the principles that underpin Small Business Saturday should apply to every day of the week and every week of the year, and it is important that we as Members encourage our constituents to support town centres. It's all too easy sometimes for us ourselves to end up, just for the sake of convenience, popping to a supermarket rather than to go into a town centre. We do need to lead by example. That's something that I will commit to doing myself, not just on this Saturday, but thereafter. But I do think that the 'town centre first' initiative and the encouragement of more business improvement districts, which are a proven intervention, will lead to a greater degree of vibrancy in our town centres.