Thank you, that's absolutely right, and it was great to see Hedd Wyn being nominated in that situation for an Oscar. But, there were several examples before that. My first job was to sell animation for S4C and there were several occasions when S4C's animation production companies in Wales actually succeeded in those international arenas as well. 

I think one of the things that we do need to do is to look at where were are uniquely placed in terms of tv and film, and an example of that is how we make back-to-back productions. So, if you think of some of the productions that S4C create, they do a Welsh version and an English version, and that is something that we think is worth exploring to see if other nations would like to look at how we do that. 

This is something that I've discussed with S4C and with some other tv companies. I held a round-table recently with the heads of tv and film in Wales to discuss exactly this: what is it that, uniquely, Wales can offer in this space? So, one of the things I've been trying to do is really trying to hone what is the message when we are selling tv and film to the world? What makes us unique? What makes us different? And certainly, that back-to-back production is something that came across.