10. Will the Minister make a statement on the promotion of tourism attractions in South Wales West? OAQ54874

Thank you very much for the question. South-west Wales is an outstanding visitor destination. Welsh Government continually invests to improve the quality of the local offer and is committed to continuing to grow tourism to this area and to promote tourism there and throughout Wales.

Minister, as Wales has reached the Euros this year again, this is an excellent opportunity to promote Wales to tourists—I hope that you'd agree. Businesses in my region, in South Wales West, are already asking what the Welsh Government is doing to use this important event to promote our excellent attractions, not only in that area but across Wales. Can you outline the work of the Government on this and suggest ways that local businesses can be part of any marketing campaign while Wales is winning a football championship?

Thank you very much for that comment. I can assure you that I will be discussing this issue specifically with the Football Association of Wales and with Sport Wales in order to see how we can particularly develop the community aspects related to this, because one of the successes that emerges from the high profile of international teams, in rugby and in other sports too—and in this particular case it's football, of course—is that community football and interest in football can develop and increase. I can assure you that that will be on the agenda for discussion, so that Welsh Government funding for the football association and Sport Wales will also have an impact on community interest, and will excite further community interest, including in women's football, which is a development that I've particularly enjoyed during my period as Minister.

And finally, question 11—Rhun ap Iorwerth.