May I thank the Member for his question? Ensuring that families in Wales are aware and, importantly, are able to access the support they're entitled to rightly features prominently in our income maximisation plan, published just this month. We did put a range of actions into practice in the short term. We've put into practice a communications and awareness strategy to make sure people and communities are up to date with information, support and also, importantly, the opportunities that are available there for them. We're doing that via social media, existing programmes and networks, and of course we'll be sure we share that information with the Member, and Members across the Chamber, so you're able to amplify and share that message in your constituencies and communities as well.FootnoteLink

We're also working with partners to streamline the application process for Welsh Government and local authority-administered benefits, making them much more accessible for eligible households, at the same time as developing a no-wrong-door approach, so to speak, for a more integrated system of support, so limiting the number of contacts families and individuals have to make and the number of times they have to keep telling their story in order to access the support to which they are entitled.

In response to the Member's final point, the question the Member makes, with regards to the UK Government taking forward and running a take-up strategy for social security and benefits, I agree with him. Should the UK Government do more? Yes. Would that be the right thing to do? Absolutely; it would support communities and people right across the UK. Will they do that? Well, I can say that, just this week, I have joined forces with my counterparts in the Scottish and Northern Ireland devolved administrations to call on the UK Government to do just that, in order to—. Because we know that the impact this pandemic is having is really exacerbating the impact that people are finding on their finances. And now, more than ever, that UK-wide campaign to make people aware of what they're entitled to, and more importantly enable them to access it, is needed more than ever.