Would the First Minister agree with me that some of the best ways of improving road safety are to reduce speed limits in built-up areas, creating traffic-free zones and putting active travel at the peak of the travel pyramid? But how can we ensure that we persuade people to come with us on this journey to a fairer, greener and better future? How do we make it easier for people to make the wise choices for ourselves, for our communities, and for the planet, too?