Part of 1. Questions to the First Minister – in the Senedd at 1:54 pm on 6 July 2021.
Thank you. You raise a very important point around balance. I should say that the new national park was in the Labour Party manifesto on which we were elected in May. I have to say, and I'm sure Llyr will agree with this, certainly on the doorstep, it was something that people wanted to talk about, so I think people are excited about it. But you are absolutely right; we do need to get that balance. Certainly, I think, last summer, and perhaps at the beginning of the pandemic as well, we did see—. In Snowdonia, for instance, I know there were issues around people wanting to walk. It was really important that we had that behavioural campaign, Addo. It's been very welcomed by the sector in encouraging positive public behaviour, so that we can reopen our tourism sector in a safe way. I think that will also support responsible tourism as we come into the summer period now. And, as I say, we've got the proactive Visit Wales marketing campaigns. They're on hand to support the sector over the coming months too.