Part of 2. Questions to the Minister for Rural Affairs and North Wales, and Trefnydd – in the Senedd at 3:02 pm on 17 November 2021.
I think we did it through Blas Cymru. That's where we bring the world to Wales. Whilst we couldn't do it in the physical form that we've previously been able to do it in 2017 and 2019, when we held Blas Cymru last month, we had, obviously, lots of virtual meetings. Obviously, the Vale of Clwyd Denbigh plum was granted protected designation of origin status in 2019, so we worked very closely with them to make sure they were able to fulfil that. I think high-quality food and tourism are really inextricably linked, so we're working with other protected food name companies to make sure that everyone is aware of the excellent work going on in Wales. I think Blas Cymru is just a credit to our amazing Welsh food and drink, not just in the Vale of Clwyd, but right across Wales. The early feedback we've had is that a substantial number of new contracts were won at Blas Cymru. It really is a pleasure to be the Minister with responsibility for food and drink and sell it to the world.