I really welcome this debate today in the run-up to Small Business Saturday. Small Business Saturday—as has been remarked already, we should be celebrating the best of our businesses not just on one Saturday in the year but throughout the year, and urging people to use their small businesses, diverse and myriad as they are, every single day of the year. But, this does give an opportunity, particularly in the run-up to Christmas, to remind people of the importance. Don't go down to the big traders and don't go online; go and see some of the amazing—not just the products, but the customer service you'll get by wandering through the door of your local traders and retailers.

We've had a great time over the last month, as we always do, myself and Chris Elmore, showcasing some of the very best of our exceptionally diverse, creative and amazing local businesses. There's been more than ever this year who've come on board with Small Business Saturday. Indeed, if you look at the diversity of them, sometimes we think it's only when you wander up the high streets, but if you look at some of the ones in the area I represent, we've got DAC Training Solutions, which provides education, training and consultancy for other small businesses; we've got Valley and Vale Community Arts; we've got companies like Atomic Knitting in Bryncethin, which has bespoke knitting and crochet tools and accessories; craft shops like Florrie's in Maesteg; aerial imaging—the very best of aerial imaging, used, actually, by things like emergency rescue services as well, so Airpix Aerial Images in Maesteg.

We've got lots of food shops—lots of cake shops and so on, like Kellys Cakes of Pencoed. We've got film and cinematic companies, like—[Inaudible.]—and CineMerse, based in Pencoed, based around the thriving, large television and studio production companies that we now have. Well, it's spun off to these small, bespoke, local cinema and television companies as well.

Then you've got things like Sims Foods Limited, with the amazing vegan, vegetarian, gluten-free products in Pontyclun. They are delicious—we eat them regularly and they are stunning. Just in case, particularly for this time of the year, we've got the incredible Seasons in Brynmenyn industrial estate. It's the place in Wales that you'd go to for your stock-up of Santas, Christmas decorations and so on, whether it's a metre-high acrylic deer with a colour switch, with a warm white and white base, or your three-metre outdoor Santa with beech-wood feet and an iron base. You can get everything at Seasons; it is quite incredible, as showcased on television and Wales Online, and everything else there. 

Minister, what I was going to ask you is: we recognise, as indeed the opening remarks from the opposition spokesperson from the Conservatives, Paul Davies, remarked, there has been an enormous amount of support out there, particularly through the pandemic, for some of these businesses. Some of these businesses have given back in spades as well. If you look at, for example, just one in my area: James Thomas, an incredible guy from the well-known Beefy's Baps—