6. Statement by the Minister for Rural Affairs and North Wales, and Trefnydd: BlasCymru/TasteWales — Promoting Welsh food and drink to the world

Part of the debate – in the Senedd at 4:37 pm on 18 January 2022.

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Photo of Lesley Griffiths Lesley Griffiths Labour 4:37, 18 January 2022

Thank you, Deputy Presiding Officer. I would like to update Senedd Members on the third BlasCymru/TasteWales event that took place on 27/28 October 2021 at the International Convention Centre Wales in Newport. BlasCymru is our signature international event to promote the food and drink industry in Wales. We have all felt the impact of the coronavirus pandemic and nowhere has this been clearer than in health, travel and the food and drink industry. Therefore, BlasCymru 2021 also showed how we can continue to support our industry during such a difficult time, as part of our COVID recovery plan.

BlasCymru was a landmark event that operated under a COVID-secure protocol. We implemented a range of measures to keep attendees safe. The event welcomed key industry partners, sponsors and UK-based international dignitaries from priority markets, such as the European Union, middle east, the Association of Southeast Asian Nations and the Indo-Pacific region. This provided an excellent opportunity to showcase food and drink from Wales on a global scale and generate further interest from sponsors and buyers.

BlasCymru is a trade event. The brokerage and new product showcase attracted significant producer and buyer interest. I'd like to outline some of our initial outputs and data provided by our delivery partners. These include 200 trade buyers in attendance, which included most of the major retailers and key food service and hospitality trade partners; 1,695 COVID-secure meetings took place as part of 'meet the buyer', between trade buyers and Welsh food and drink businesses; 285 new products were featured and launched within the last 12 months and during lockdown; 102 Welsh food and drink businesses took part, including 21 rising stars—new businesses established in Wales within the last two years. Over 600 key individual visits took place over two days, with some visitors attending each day. The value of opportunities identified are in excess of £14 million to date.

The food and drink sector is our largest industry in Wales. It spans businesses from micro to multinational enterprises who have made Wales their home. Between 2014 and 2019, we have seen growth by a third in the food and farming priority sector. This surpassed a set target of £6 billion and reached an incredible £7.6 billion in sales value.

The mainstay of this success has been our range of strategic initiatives, driving technological innovation through Project HELIX, supporting start-ups and microbusinesses through Cywain, training and upskilling through Food Skills Cymru and connecting businesses and initiatives through our renowned business clusters programme. This has supported the scaling-up of businesses, whilst opening up new international trade routes—a true partnership between business, academia, Government and local government. 

In addition to the pandemic, we are also dealing with the climate emergency, and our sustainable journey is now more pressing than ever. In Wales we have embraced the principles of sustainability and fairness for our environment, our economy and our society as a whole. Sustainability and food for future generations was the key theme of the BlasCymru conference, where we welcomed a range of speakers, including Professor Mike Berners-Lee, author and leading expert in sustainability and carbon footprints, and Adam Henson, farmer and BBC Countryfile presenter. 

It is no longer simply about economic growth, producing more and selling more. It is about producing better. It is about responsible businesses and scaling success to benefit people and society through providing fair work, through producing excellent quality products and seeing sustainable practice as a way to run business more efficiently. Reduced packaging means savings. Repurposing surplus food makes it affordable for the poorest in society. Streamlined logistics mean a longer reach for exports and potentially more flexibility importing. It is imperative we use resources efficiently by reducing waste and our carbon footprint and also taking responsibility for higher standards in our supply chains, whether they originate at home or overseas. Wales as a food nation sets to promote the originality and distinctiveness of Welsh food and drink produce by building on our reputation for sustainable food chains. 

Our key priorities were showcased in the exhibition hall and included advanced manufacturing to develop and implement new technologies and high-potential opportunities for food and drink production, to address workforce and labour pressures, and help reduce the consumption of resources. Sustainability, where a new approach to address the sustainability challenges and what this means for businesses was outlined. It considered surplus food distribution, agritech technology for future food production, and built on the platform of the Well-being of Future Generations (Wales) Act 2015. This legislation is the foundation of our new vision for the food and drink industry, based on a multicriteria approach to food system sustainability. Innovation and skills: there is no single solution to the current workforce issues. We must get better at communicating available career opportunities and to ensure fair work and skills development. Innovation and automation will gain pace towards delivering increasingly sustainable food production and addressing the productivity challenge. 

The clusters programme demonstrated how diverse our food and drink industry really is. This flagship programme provides an important base for knowledge transfer, learning and development. It has contributed to technology transfer, the future of healthy foods, the circular economy and the development of green technology to reduce the consumption of energy and natural resources.

I was pleased to launch our new export advisory group, to further develop our exports for the food and drink industry in Wales. This is vital as we develop our sustainable journey and work with our export partners to develop the opportunities for the future.

Wales has a number of protected food names. This certified family of products has differentiated branding and gives buyers and consumers the confidence in the value of Welshness and the authenticity of the offering. Wales also had the first geographical indications designated under the new UK scheme. 

I believe we can all agree BlasCymru/TasteWales 2021 was a landmark event in the face of unprecedented challenges, and an important milestone for an innovative and resilient food and drink industry. BlasCymru is an essential element of our COVID recovery plans, reiterating our commitment to supporting the wider industry through these difficult times.