Part of the debate – in the Senedd at 4:49 pm on 18 January 2022.
Thank you very much Samuel for your positive contribution to the statement, and I will say straight away this is not just about my portfolio, it is very much across Government, and I mentioned about the zones that we had in BlasCymru—the innovation zone, the cluster zone, the investor zone. It was really important that we had that buy-in if we are going to look at the sustainability journey in the way that I certainly want to do. So, it's very much not a standalone event just for me, and it fits in with a lot of our cross-government portfolios.
You are quite right; the food and drink industry, from the previous food action plan—. We hit that target, as I mentioned in my opening statement, of £6 billion, surpassing it to £7.5 billion. The food and drink vision that I launched at the winter fair sets the target of £8.56 billion, which we are hoping to reach with our food and drink sector by 2025. One way that we will do that, you are quite right, is in relation to exports. That's why it was really important that I launched the export group as part of the food and drink industry board, which advises me and Welsh Government. We thought that it was very much needed because of the complexities of the current ways that we export. So, I was pleased to do that, to establish that sub-group. I think that what that will do is enable more time to be dedicated very much to specific areas of export.
It's also really important that we work with the UK Government in relation to exports, and it was important that we had UK Government officials at BlasCymru, because we do need to work across the UK. Obviously, that network that we've built up—. You mentioned food security and food supplies, and it is very important that we work on that integrated UK basis.
I think you're quite right about tourism. Since I've been in portfolio, it's an area that we’ve looked at because, clearly, people like to hear stories about their food; they want to know where their food comes from. I think that the provenance of our food and drink businesses is something that they tell me that people are more and more interested in. So, I think that is important.
So, if you look at what we've done with Welsh vineyards, for instance—. Perhaps people wouldn't think of Wales as somewhere where they would normally purchase wine, but there is a link now between the vineyards. That's really down to our cluster work, I think, where we've had businesses come together. They share their expertise. They share intelligence around their areas. I'm a massive fan of cluster work, and I think the food and drink sector has really led the way there.
I think one of the other things is the protected food names that I referred to. I think that very much helps our tourism. It was great that we had, I think, the first two, actually, of the new UK geographical indication schemes, and we've got several more in the pipeline. I think there are two that are very far down the pipeline, if you like, and we're working with about four others to get that status. Because they certainly tell me that it helps them with tourism. So, I think that is another area where we can support them.
You mentioned supermarkets, and I have to say that all the major retailers, I think, were at BlasCymru, and they were very keen to get new Welsh food and drink products on their shelves. Certainly, at the beginning of the pandemic, when we were in lockdown and I was meeting very, very regularly with the supermarkets to make sure that we were ironing out any difficulty that there could be around food supply, one of the quid pro quos for us both was that they had more Welsh products on their shelves, and certainly that seems to have carried on. But I think it's an area where we continue to work very closely.
Certainly, BlasCymru bringing the buyers in, meeting with the food and drink businesses—. It's a bit like speed dating, apparently, where we have people sitting down and they constantly move around every 10 minutes or so. So, the number of businesses and meetings that took place—. You just wouldn't get that in any other place. It's really good to bring Wales to the world.
You mentioned wanting to know about the economic benefit. It's probably a little bit too early. I mentioned in my opening statement that we thought, potentially, that there was about £14 million of new business that will have taken place at BlasCymru. But, obviously, as the months go by, we will be able to give you that figure later on.