Welsh Lamb and Beef

Part of 2. Questions to the Minister for Rural Affairs and North Wales, and Trefnydd – in the Senedd at 2:34 pm on 2 February 2022.

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Photo of Russell George Russell George Conservative 2:34, 2 February 2022

Thank you, Minister, for your answer. I'd be particularly grateful for an update in regard to improvements on food labelling, working with the industry and the sector and supermarkets in particular. I ask this in the context of new markets being opened for Welsh lamb and beef, particularly as we think of new markets in the United States, for example. Now, we know that we've got high quality produce in Wales, of Welsh lamb and beef, and we also know that farmers pay very high attention to animal welfare. So, how can we sell that, sell brand Wales, knowing that many of these new markets demand high quality, and demand evidence of high quality, when it comes to animal welfare? How can we improve our labelling specifically to help sell brand Wales and Welsh lamb and beef in other new markets around the world?