I thank Vikki Howells for that question. Of course, she is absolutely right to point to Penderyn whisky as a leading Welsh brand, a brand known right across the world. Wales has leading brands in many parts of life; it was fantastic that Welsh National Opera were chosen to perform in Dubai at the expo event. But in food and drink in particular, we have so many world-leading brands, and at Dubai—and my colleague Vaughan Gething will be representing Wales at the expo event around St David's Day—we will be promoting Tŷ Nant water, Rachel's Organic, Snowdonia Cheese, alongside, of course, Penderyn whisky.

When I was in Japan, Llywydd—it seems a while ago now—Penderyn whisky was a real calling card for Wales, known everywhere. I was in Tokyo myself the day that Tokyo ran out of Wrexham Lager during the world cup, and that was another iconic Welsh brand that's known across the world. Those brands, as well as being calling cards for Welsh businesses, as Vikki Howells said, also bring people to Wales. Again, when I was in Japan, food and drink was very important to Japanese visitors. It's very important indeed that they have a strong sense of provenance of the food that they're eating. When they come to Wales, as they have, up to the pandemic, in growing numbers year by year, those iconic brands are what very often help us to strengthen that tourism offer as well.