The Football World Cup

Part of 1. Questions to the Minister for Economy – in the Senedd at 1:38 pm on 15 June 2022.

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Photo of Delyth Jewell Delyth Jewell Plaid Cymru 1:38, 15 June 2022

Thank you so much. The World Cup will be a unique opportunity to showcase Wales to billions of people—an exciting chance to show that we're a vibrant, inclusive, bilingual nation, appealing both to investors and ordinary people, who may want to visit Wales, to buy Welsh goods, or to come here to study. Have you considered, Minister, making contact with the Icelandic Government, as another small nation that has recent experience of qualifying for the World Cup for the first time, to discuss how they made the most of the economic opportunities? Investment could be made in diverse areas, such as sports diplomacy, tourism, trade relations and, crucially, branding. So, could you give consideration, Minister, to establishing a specialist working group, with experts from both public and private sectors, tasked with maximising the economic opportunities afforded to Wales thanks to Gareth Bale and his wonderful team mates?